Privacy and cookies
Last updated 4 November 2026.
Who runs this site
Pharmacy Profit is run by Jignesh Sangani. If you have a question about your data, use the contact page.
What we collect and why
- Analytics. We use Google Analytics to see which pages and articles are read, roughly where visitors are and what device they use. This helps us decide what to write. It is on by default, and you can decline at any time using the cookie notice or the "Cookie settings" link in the footer. Legal basis: our legitimate interest in understanding how the site is used.
- Enquiries, audit requests and newsletter sign-ups. If you send us an enquiry, request a Google Business Profile audit or sign up to the newsletter, we receive the details you enter (for example your name, pharmacy name, email address, phone number, website address and message). We use them to reply to you, carry out the audit you asked for or send the newsletter you asked for. These requests are received by Pharmapresence, the pharmacy marketing business run by Jignesh Sangani, which provides the services described on this site. Legal basis: your request, and our legitimate interest in replying to business enquiries. You can unsubscribe from the newsletter at any time.
- Hosting records. Our host, Vercel, processes technical data such as your IP address and browser when your device requests a page, in order to deliver the site securely.
We do not sell your data, and we do not use it for advertising.
Cookies and similar technologies
Google Analytics sets cookies on your device unless you decline. If you decline, we stop collecting analytics from your visits and remove the Google Analytics cookies we set.
| Name | Set by | Purpose | Lifetime |
|---|---|---|---|
_ga | Google Analytics (unless you decline) | Tells one visitor from another | 2 years |
_ga_HXRZGME021 | Google Analytics (unless you decline) | Keeps track of a visit | 2 years |
pp_consent | This site (browser storage, not a cookie) | Remembers your cookie choice | Until you clear your browser data |
You can change your choice at any time: open cookie settings. Choosing "Decline" removes the Google Analytics cookies from this site.
Other companies that handle data
- Google provides Google Analytics and Google Fonts. The site loads its fonts from Google, so your browser contacts Google's servers and your IP address is shared with Google when a page loads.
- Vercel hosts the site.
- Basin (usebasin.com) processes form submissions and passes them to us.
Some of these companies are based outside the UK. They handle data under their own privacy terms and the safeguards they provide for international transfers.
How long we keep data
We keep enquiry and sign-up details for as long as we need them to reply to you or send the newsletter, then delete them. Analytics data is kept for the period set in our Google Analytics account. You can ask us to delete your details at any time.
Your rights
Under UK data protection law you can ask us for a copy of your personal data, ask us to correct or delete it, object to or restrict how we use it, and withdraw consent at any time. To do any of these, use the contact page. If you are unhappy with how we handle your data, you can complain to the Information Commissioner's Office at ico.org.uk.
Changes to this page
If we change how we use data, we will update this page and the date at the top.