A travel clinic is the highest-basket private service a community pharmacy can offer. One backpacker heading to Southeast Asia can be a £250–£400 patient. A family going on safari can be £900+. And because the NHS doesn’t cover most travel vaccines, patients arrive expecting to pay.
Here’s the full launch path, in order.
Step 1: Decide your service scope
You don’t have to launch with everything. A sensible tiered approach:
- Tier 1 (launch): travel consultations, hepatitis A, typhoid, tetanus/diphtheria/polio boosters, antimalarial prescribing via PGD
- Tier 2 (month 2–3): rabies, hepatitis B, meningitis ACWY, Japanese encephalitis
- Tier 3 (when volume justifies): yellow fever centre registration
Tier 1 alone covers the majority of trips to popular destinations. Rabies is worth adding early — courses are multi-dose and high-value, and pre-exposure demand keeps growing.
Step 2: Training and PGDs
You need three things:
- A travel health foundation course — teaches risk assessment by destination, itinerary and patient factors. This is the skill that separates a proper clinic from a jab counter.
- Injection technique certification — you likely have this if you deliver flu vaccination.
- A PGD package — Patient Group Directions authorising you to supply and administer each vaccine and antimalarials. Several UK providers sell pharmacy travel PGD packages on annual subscription (typically £300–£800/year depending on scope).
Budget £500–£1,500 per pharmacist for initial training, refreshed annually.
Step 3: Premises and stock
- Consultation room — you already have one; make it feel clinical and tidy, not like a stockroom with a chair.
- Fridge capacity — travel vaccines will meaningfully increase your cold-chain volume. Data-logged fridge, alarm, documented daily checks.
- Stock strategy — this is where new clinics lose money. Don’t fill the fridge with hopeful stock. Order short-dated-risk vaccines (rabies, JE) against booked appointments, and hold routine stock (hep A, typhoid) at modest levels.
Step 4: Pricing
Check two or three local competitors (chain travel clinics and any pharmacy clinics), then price at or slightly under the chains while emphasising availability. Typical UK prices:
| Item | Typical price |
|---|---|
| Risk-assessment consultation | Free–£20 (often redeemed against vaccines) |
| Hepatitis A | £55–£70 |
| Typhoid | £35–£45 |
| Rabies (per dose, 3 doses) | £60–£90 |
| Hepatitis B (per dose, 3 doses) | £40–£55 |
| Meningitis ACWY | £55–£75 |
| Antimalarials (per course) | £30–£90 |
A free consultation redeemed against treatment removes the biggest booking objection and costs you nothing when the patient proceeds — and most do.
Step 5: The booking system (don’t skip this)
Travel patients plan. They will happily book online at 10pm for next Tuesday — if you let them. You need:
- Online booking with real-time slots (not “call us”)
- Automatic confirmation and reminder messages
- A pre-travel questionnaire sent at booking, so consultations run faster
Pharmacies that take travel bookings by phone only are leaving half the demand to whoever ranks next on Google.
Step 6: Marketing that actually fills the diary
In order of return on effort:
- Google Business Profile — add “Travel clinic” services, travel-specific photos, and posts before peak seasons. Most “travel vaccinations near me” bookings are won or lost here. (How to win those searches)
- A dedicated travel clinic page on your website — one page per major search (“travel vaccinations [your town]”).
- Counter conversations — every antimalarial query, sun cream purchase and EHIC question in spring is a travel clinic lead. Script it for your team.
- Seasonality — push hardest January–June (summer trips) and September–November (winter sun, Christmas VFR travel).
What it makes
Realistic maths for an established suburban clinic: 6 patients a week at an average £110 basket, 48 weeks = £31,680/year, at 65–75% gross margin. Busy urban clinics with strong Google presence do several times that. The full numbers — including the ramp-up curve nobody warns you about — are in the travel clinic profit breakdown.
Travel is also the best cross-sell engine in pharmacy: every traveller needs sun care, first-aid kits, insect repellent and often a private prescription or two. Put a “going away?” bundle by the till and watch the baskets grow.