A travel clinic is the highest-basket private service a community pharmacy can offer. One backpacker heading to Southeast Asia can be a £250–£400 patient. A family going on safari can be £900+. And because the NHS doesn’t cover most travel vaccines, patients arrive expecting to pay.

Here’s the full launch path, in order.

Step 1: Decide your service scope

You don’t have to launch with everything. A sensible tiered approach:

  • Tier 1 (launch): travel consultations, hepatitis A, typhoid, tetanus/diphtheria/polio boosters, antimalarial prescribing via PGD
  • Tier 2 (month 2–3): rabies, hepatitis B, meningitis ACWY, Japanese encephalitis
  • Tier 3 (when volume justifies): yellow fever centre registration

Tier 1 alone covers the majority of trips to popular destinations. Rabies is worth adding early — courses are multi-dose and high-value, and pre-exposure demand keeps growing.

Step 2: Training and PGDs

You need three things:

  1. A travel health foundation course — teaches risk assessment by destination, itinerary and patient factors. This is the skill that separates a proper clinic from a jab counter.
  2. Injection technique certification — you likely have this if you deliver flu vaccination.
  3. A PGD package — Patient Group Directions authorising you to supply and administer each vaccine and antimalarials. Several UK providers sell pharmacy travel PGD packages on annual subscription (typically £300–£800/year depending on scope).

Budget £500–£1,500 per pharmacist for initial training, refreshed annually.

Step 3: Premises and stock

  • Consultation room — you already have one; make it feel clinical and tidy, not like a stockroom with a chair.
  • Fridge capacity — travel vaccines will meaningfully increase your cold-chain volume. Data-logged fridge, alarm, documented daily checks.
  • Stock strategy — this is where new clinics lose money. Don’t fill the fridge with hopeful stock. Order short-dated-risk vaccines (rabies, JE) against booked appointments, and hold routine stock (hep A, typhoid) at modest levels.

Step 4: Pricing

Check two or three local competitors (chain travel clinics and any pharmacy clinics), then price at or slightly under the chains while emphasising availability. Typical UK prices:

ItemTypical price
Risk-assessment consultationFree–£20 (often redeemed against vaccines)
Hepatitis A£55–£70
Typhoid£35–£45
Rabies (per dose, 3 doses)£60–£90
Hepatitis B (per dose, 3 doses)£40–£55
Meningitis ACWY£55–£75
Antimalarials (per course)£30–£90

A free consultation redeemed against treatment removes the biggest booking objection and costs you nothing when the patient proceeds — and most do.

Step 5: The booking system (don’t skip this)

Travel patients plan. They will happily book online at 10pm for next Tuesday — if you let them. You need:

  • Online booking with real-time slots (not “call us”)
  • Automatic confirmation and reminder messages
  • A pre-travel questionnaire sent at booking, so consultations run faster

Pharmacies that take travel bookings by phone only are leaving half the demand to whoever ranks next on Google.

Step 6: Marketing that actually fills the diary

In order of return on effort:

  1. Google Business Profile — add “Travel clinic” services, travel-specific photos, and posts before peak seasons. Most “travel vaccinations near me” bookings are won or lost here. (How to win those searches)
  2. A dedicated travel clinic page on your website — one page per major search (“travel vaccinations [your town]”).
  3. Counter conversations — every antimalarial query, sun cream purchase and EHIC question in spring is a travel clinic lead. Script it for your team.
  4. Seasonality — push hardest January–June (summer trips) and September–November (winter sun, Christmas VFR travel).

What it makes

Realistic maths for an established suburban clinic: 6 patients a week at an average £110 basket, 48 weeks = £31,680/year, at 65–75% gross margin. Busy urban clinics with strong Google presence do several times that. The full numbers — including the ramp-up curve nobody warns you about — are in the travel clinic profit breakdown.

Travel is also the best cross-sell engine in pharmacy: every traveller needs sun care, first-aid kits, insect repellent and often a private prescription or two. Put a “going away?” bundle by the till and watch the baskets grow.