“How much will a travel clinic make me?” is the wrong question. The right question is: “what determines whether mine makes £15,000 or £100,000?” Because both outcomes happen, with the same vaccines and the same training.

Here’s the honest maths. (All figures are illustrative UK ranges — plug your own numbers into the profit calculator.)

The unit economics

A typical travel patient books a consultation and leaves with 1–3 vaccines plus, often, antimalarials:

ComponentTypical priceTypical costMargin
Consultation£0–£20your time—
Hepatitis A£60~£20~£40
Typhoid£40~£12~£28
Rabies course (3 doses)£210~£90~£120
Antimalarials (course)£55~£15~£40

Average basket across a normal patient mix lands around £80–£150, at 60–75% gross margin. Long-haul patients (rabies, hep B, JE) are the profit centre — one rabies course is worth more than three hep A patients.

Three realistic scenarios

Assume 48 trading weeks and a £110 average basket:

  • The quiet clinic — 2 patients/week: £10,560/year. This is what happens with a fridge full of vaccines and no marketing. Covers costs, pays for itself, moves no needles.
  • The steady clinic — 6 patients/week: £31,680/year. A well-run suburban pharmacy with a solid Google Business Profile and online booking. Roughly £20–24k gross profit for a few clinical hours a week.
  • The destination clinic — 20+ patients/week: £110,000+/year. Urban location or strong catchment, ranks top-3 for “travel clinic [city]”, takes online bookings 24/7, runs group and family appointments efficiently. At this level travel is a business line, not a side service.

The clinical work is identical in all three. The difference is entirely demand capture.

The ramp-up curve nobody warns you about

Month one will underwhelm you. Travel demand is planned weeks ahead, so bookings lag your launch by 4–8 weeks — and if you launch in October, you’re launching into the low season and might conclude (wrongly) that it doesn’t work.

Sensible expectations for a clinic launched with decent marketing:

  • Months 1–2: a handful of patients, mostly your own regulars
  • Months 3–6: Google visibility kicks in; first full season fills the diary
  • Year 2: repeat travellers, word of mouth and reviews compound; this is your real run-rate

Wastage discipline matters most during the ramp: order high-risk stock against bookings, not hope. A binned short-dated rabies vial erases the profit of several patients.

What separates the winners

Having reviewed how well-performing clinics operate, the pattern is boringly consistent:

  1. They rank in the local map pack. “Travel vaccinations near me” and “travel clinic [town]” are where the £900 families come from. If your Google Business Profile doesn’t list travel services with photos and reviews, you’re invisible at the exact moment of intent.
  2. They take bookings online, 24/7. Travel is planned at the kitchen table in the evening. Phone-only booking hands those patients to whoever’s bookable at 9pm.
  3. They price consultations to convert. Free consultation redeemed against treatment out-converts a £25 standalone fee, and the “cost” disappears the moment the patient proceeds.
  4. They work the whole trip. Sun care, repellent, first-aid, jet-lag advice, B12 or other private top-ups — the basket beyond the needle is pure margin.

If you haven’t launched yet, start with the step-by-step travel clinic guide. If you’ve launched and the diary is quiet — the service isn’t the problem, and it almost never is.